Sunday, March 10, 2013

Why?

Why, why, why Rebrand? This is a question we have been asking ourselves over the past year here at CabinPress Studio, it seems longer because so much has been going on "behind the presses". Mom is finding out that Rebranding a business is not something she should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand. A rebrand can be an evolution or a full revolution – most of the worlds best brands have undergone some form of rebranding over the years. The upshot is that when done correctly it can greatly enhance a businesses profile, increase sales and generate new interest in the company. So, my days are spent in the Studio just pondering + thinking about what the next few months will hold in store. The process has begun!
What are some of your favorite Brands?

3 comments:

judy in ky said...

Good luck with the rebranding! One of my favorite brands is Ben and Jerry's.

Moose said...

we love ben + jerry's brand too! Ben & Jerry’s has always been special: from being the first ice cream company to use Fairtrade-certified ingredients to its fun flavour names, it is a unique brand.Happy cows, Liz lemon, chunky monkey...the list goes on! Mom only lets me eat "frosty paws" a dog friendly treat.

judy in ky said...

My sister and brother-in-law took their three girls to visit Ben & Jerry's. They had a great time there.